Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

No filler’ - and the HBO brand has been synonymous with distinct and high-quality programming for over 50 years. Max is known as the home of HBO, so this should be a clean shift for Australian ...

HBO Max originally launched in 2020. Back in 2020, Warner Bros debuted HBO MAX. This was a streaming service from Warner Bros that had all of its content, that wasn’t licensed out to other services.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.The company will rebrand its streaming platform as HBO Max ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

More viewers cite ease of use and navigation on Max (25 percent) compared to HBO Max (18 percent), reflecting successful platform upgrades and an improved user experience. A greater share of consumers ...

Max Is Becoming HBO Max Again, Because Branding Is Hard. By Alexander Maxham. May 14, 2025. Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is bringing it back later ...

Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision. RIP Max—we ... Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was ...