John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

According to Kwan, successful rebranding balances legacy with new energy. “Without a clear vision, reverting to HBO Max risks confusing the audience. Whether reviving old values or charting a ...

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...