Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn’s marketing arm is ...

Learn More Email continues to be critical to business, and generates the highest return on investment of any marketing channel. There are dozens of email service providers and marketing tools ...

LinkedIn quietly started to post information describing its new Premium Company Page six days ago. The posts got almost no notice, but we stumbled on it ourselves, and it seems a marketing ...

New LinkedIn research finds that 76% of B2B chief marketing officers feel pressure to prove short-term returns on investment, and seven in 10 B2B marketers say that their marketing budget is ...