Treasury Secretary Bessent told NBC News' "Meet the Press" the administration was focused on its 18 most important trading relationships.

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

LONDON/FRANKFURT (Reuters) -Global retailers including sandal maker Birkenstock and jeweller Pandora are looking at spreading the cost of U.S. tariffs by raising prices across markets to avoid big hikes in the United States that could hurt sales.

A global presence gives large retailers an advantage to minimize higher tariff costs in the U.S. But it is putting central banks on watch

Tariffs are a quiet tax that hurts small businesses already facing rising costs, broken supply chains, and labor pressure.