The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

Apple has pulled out all the stops to tout shiny new AI tools. Now, the company is facing questions about what it’s promised versus what it’s delivered.

AI and robots are going to be fantastic helpers for humanity, rather than instruments of our demise. A rtificial intelligence is arguably the most significant economic revolution

The crisis runs so deep, allegedly, that Apple will introduce no Siri upgrades at WWDC 2025 — and the report claims to have seen internal data that shows Apple “remains years behind its competition.” It paints a picture of weak leadership, conflicting priorities, flawed decision-making, and problematic integration between teams.

The Trump administration is scrutinizing Apple's partnership with Chinese tech giant Alibaba to bring AI features to iPhones in China,

On Tuesday, at its annual I/O developer conference, Google took a direct shot at Apple, introducing what it says is a more personalized version of its Gemini AI that can use personal context—data from Gmail, Google Calendar, Docs, and more—to offer smarter suggestions and be more helpful to users.

Apple sent invites for its developer-focused event, Worldwide Developers Conference (WWDC), which will be held from June 9 to June 13 with an "On the