Advertisers seem most eager to spend on NFL games and the Super Bowl in early talks tied to the TV industry's annual 'upfront' ad sales market

Most sports observers have learned that it's usually a bad idea to spout definitive platitudes, because we've all been proven wrong likely more than once. For instance, saying team X, franchise Y or athlete Z will never win a championship, ostensibly because they've never done so before, has historically graded out as a fool's errand.