Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...