Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...