HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

Discovery has now finished reversing its streaming service rebrand from 2023. The old HBO Max name has returned across the ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Warner Bros Discovery will rebrand its streaming service back to HBO Max after Max failed to resonate with viewers.

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

Popular streaming platform Max is rebranding, again, back to the original HBO Max. Why is the name changing?

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too Even HBO’s own social media accounts got in on the ribbing, offering a meme from “Euphoria”: “Bitch ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Warner Bros Discovery (WBD) has announced it will revert its streaming service’s name from Max back to HBO Max, marking its second name change in three years. The decision was unveiled during the ...