Discovery has now finished reversing its streaming service rebrand from 2023. The old HBO Max name has returned across the ...

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

HBO Max will be part of a new company led by David Zaslav alongside the Warner Bros. film and TV studios, with the linear TV networks spun into a new company to be led by Gunnar Weidenfels.

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled ...

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming identity, announcing that Max would once again become HBO Max.

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix, it ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...