HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media pages now too.

Discovery has now finished reversing its streaming service rebrand from 2023. The old HBO Max name has returned across the ...

HBO Max will be part of a new company led by David Zaslav alongside the Warner Bros. film and TV studios, with the linear TV networks spun into a new company to be led by Gunnar Weidenfels.

When HBO first launched in 1972, the cable channel was called Home Box Office. Then, after adopting “HBO” a few years later, ...

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix, it ...

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too. Even HBO’s own social media accounts got in on the ribbing, offering a meme from “Euphoria”: “Bitch ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Originally, the rebranding from HBO Max to Max in 2023 aimed to broaden the service’s appeal to family-friendly audiences by distancing from HBO’s premium, adult-focused image. However, the move was ...