Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

ARTICLE Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal. — Victor O. Schwab, How to Write a Good Advertisement ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

You know martech makes your team more efficient—so why not check out some of the best tools on the market? Demo Day features five of today's top martech tools in short, to-the-point demos designed ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

The average engagement rate per social media post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. The report was based on analysis of ...

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town. Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally ...

Catch up on select AI news and developments from the past week or so (in no particular order): DeepSeek releases upgraded V3 model, escalating competition with OpenAI. Chinese AI startup DeepSeek has ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...