GfK’s headline consumer confidence score improved by three points this month, but that doesn’t mean cost of living pressures ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

The best product doesn’t always win, which is why advertising is so important.

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are ...

Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2025, however, ...

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

Marks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m ...

From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders ...

The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing.

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making ...