A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.