在美国，一年一度的 Upfront（和 Newfront）活动将电视媒体置于聚光灯下。今年，我们将深入研究尼尔森的数据，帮助业界了解影响我们观看方式的趋势。 1.线性电视仍占广告支持机会的大部分。 从我们最新的经典报告（代表电视机的总体使用情况）中可以看出 ...

墨西哥城--2025 年 5 月 15 日--全球受众测量、数据和分析领域的领导者尼尔森宣布将其流媒体测量面板从 900 户扩大到 1650 户。增强后的面板将用于生成 "The Gauge Mexico "月度报告，该报告将电视消费细分为四个收视类别：该月度报告将电视消费分为四类：广播电视 ...

纽约--2025年5月19日--全球受众测量、数据和分析领域的领导者尼尔森与新光电视公司（Sunbeam Television）宣布延长双方最近宣布的协议，其中包括迈阿密美国广播公司（ABC Miami），该电视台将于8月作为新光电视公司的一部分开始播出。新光电视公司将从 2025 年 8 月 ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

Obtenha clareza em sua estratégia de marketing e gere resultados impactantes navegando no caos com insights orientados por dados do Relatório Anual de Marketing 2025 da Nielsen. Obtenha clareza em sua ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.