It's difficult to stand out among celebrities and brand activations on the year's largest stage. So we needed to break through the noise and create a campaign with a culturally relevant theme that ...

As of 2022, oil accounted for over 46% of Saudi Arabia's GDP. [1] However, Aramco, Saudi Arabia's leading energy company, was dedicated to advancing Vision 2030 - the national strategy for economic ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

When a brand stops advertising on TV, our tracking database shows that brand health may become vulnerable. However, when the time off-air is six months or less, the effects can be small. But on ...

Consideration is a commonly used measure on tracking studies, and is often used as a KPI for advertising. It relates to sales, but the relationship is a complicated one, and year-on-year changes in ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Analyses the results of a global WARC survey of senior strategists.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

Consumers across America talk about brands some 2.3 billion times every day – and, increasingly, Hispanic shoppers are leading the conversation. "Twenty-one percent of those word-of-mouth brand ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

The latest AA/WARC survey data shows that UK ad spend increased by 10.4% during 2024, to a total of £42.6bn. Growth was driven by online display (+15.1%) and search (+12.8%) formats which, combined, ...