The show will cover moments in American history and reunite David and ‘Curb Your Enthusiasm’ EP Jeff Schaffer.

HBO Max has run into an unexpected challenge while trying to update its name on X (formerly known as Twitter). The streaming ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

HBO continues to be one of the best streaming services available, with recent shows that have gotten the world talking, like ...

Discovery has now finished reversing its streaming service rebrand from 2023. The old HBO Max name has returned across the ...

Timeless talent Abigail Spencer has a new gig: being the sunshine to Josh Charles’ grumpy. Spencer has joined the cast of Fox ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix, it ...

The HBO Max rebrand is a case study in branding missteps. Here's what leaders can learn from its example.

Life moves swiftly. We all need to take a beat I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects ...

On Last Week Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of America.' ...