Independent merchants have sold Nike products on Amazon in recent years, but those goods didn't come directly from Nike.

Nike is returning to Amazon as it invests in its marketplace 'to ensure we're offering the right products, best services, and ...

Nike is set to resume direct sales on Amazon in the U.S., ending a six-year hiatus driven by a focus on direct-to-consumer ...

Nike is going to start selling its products directly on Amazon's U.S. website for the first time since 2019 as the company ...

Nike's return to Amazon is part of a broader retreat from its singular focus on selling directly to consumers.

Nike Inc. is returning to Amazon.com Inc.’s online store after leaving it in 2019, part of efforts by the world’s largest sportswear company to renew growth and mend ties with key wholesale partners.

In addition to returning to Amazon in the United States, Nike is adding new retailer partners, such as Printemps, a French department store that recently opened its first US location in New York.

Six years after Nike stopped selling through Amazon in favor of going direct to customers through its own stores and website, the two companies are getting back together. Amazon plans to start selling ...

including Amazon in the U.S., new physical partners like Printemps (a French luxury department store chain), elevating retail experiences across the marketplace, and launching Nike’s AI powered ...

Wala… Nike has entered the Amazon game. Great to see them tapping into some quick wins. The big question now: how ...