Warner Bros. Discovery 正式宣布旗下串流平台 Max 将于今年夏天重新更名为 HBO Max ，恢复其 2020 年推出时的名称，仅两年前才从 HBO Max 改为 Max。此次更名是在 Max 于 2023 年去除「 HBO ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Investing.com — 华纳兄弟探索公司 (Warner Bros. Discovery, WBD)今天在纽约举行的Upfront演示会上宣布，计划今夏将其主要流媒体平台Max重新命名为HBO Max。该平台此前于2023年从HBO Max更名为Max。

华纳兄弟探索（Warner Bros Discovery）正重新启用Max的品牌标识，恢复两年前从流媒体服务中去掉的HBO名称。该公司将于今年夏天将其流媒体平台更名为HBO Max，押注这一标志性品牌的全球声誉能在其国际扩张过程中推动订阅用户增长。（新浪财经） ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

Deborah Vance and Eva Daniels will continue to take viewers behind the scenes of showbusiness. Ahead of the Emmy-winning ...