For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.