Layser spoke to AdExchanger about how AI is transforming how advertisers value media and the implications for publishers ...

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...