Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight ...

Harbin Beer flipped retail conventions by embracing the coldest, most overlooked corner of the fridge and proved that insight beats visibility.

Widowati, widely known as ‘Wido’ in the industry, announced the move via her LinkedIn, stating she is “stepping into the role ...

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend ...

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, ...

Publicis Groupe has bought independent influencer marketing platform Captiv8 in its entirety for an undisclosed sum.

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah ...

“When Jetpac first approached us, they didn’t want yet another ordinary campaign; they were looking for a global, significant ...

Articles written by Staff Writer ...

Good beer is the everyman’s dream. That’s the simple, unpretentious truth Australian brewery Balter Brewing Co is tapping into with its latest campaign. One of Australia’s fastest-growing beer brands ...

The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...