Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.