Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. The report was based on data from a ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

You may understand marketing strategy perfectly, but delivering messages to your target audiences won't do any good if those messages don't attract and hold their attention. Take a look at the ...

I used to be a fan of Doge when it was still a good Internet meme. Wow. Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...