尼尔森最新发布的《广告信任度报告》显示，无论是通过电视、报纸和广播等老牌媒体，还是通过移动和网络等新兴媒体进行广告宣传，赢得消费者信任都是成功广告宣传的圣杯。对广告商来说，好消息是，与几年前相比，现在全球消费者更加信任广告。

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

12月3日の国際障害者デーを目前に控え、ブランド、広告主、メディア・プラットフォームは、多様なマーケティングにおける状況の変化に直面している。政治的、経済的、社会的原動力が変化する中、障害者を含むオーディエンスを理解するには、正確さと ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...