Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign By Eric Berger, June 24, 2025 ‘MythBusters’ host Adam Savage helped Medtronic make this campaign ‘palatable’ ...

The Labubu trend isn’t slowing down and neither should brands. PR teams need to approach this rising wave thoughtfully.

Several distinct Labubu collections exist and Rave Restaurant Group associate brand manager Chris Do has likened each one to a specific PR personality. Securing front page stories and broadcast ...

Ferrero Group is planning to buy WK Kellogg Co., giving it brands such as Frosted Flakes, Froot Loops and Rice Krispies.

Steve Barrett on PR Steve Barrett is VP, editorial director of PRWeek US. Each week he shares his views on the trends and stories that are shaping the PR industry. Contact Steve at ...

Follow updates from PRWeek's coverage of the Cannes Lions International Festival of Creativity. News, podcasts, videos, and more.

While on the ground at Cannes, six of the brightest minds in communications spoke with PRWeek about how their predictive ...

Pfizer’s Sally Susman to step down at year’s end amid broader restructuring One of the best known communications executives in corporate America, Susman worked at Pfizer for nearly two decades after ...

Most recently, Radtke held the same title at MUFG Americas.

Eight in 10 consumers say they're more loyal to purpose-driven brands: Cone Cone and Porter Novelli surveyed more than 1,000 Americans this spring on their attitudes about purpose-driven companies.

We. Communications lays off 2% of global staff The layoffs are due to budget reductions from select tech clients.

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