In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Deion Sanders always is happy to talk about his friendship with Texas Tech coach Joey McGuire. Coach Prime also is happy to ...

There are games every year that are worth it to in college football. Here are the top 10 best conference games in college ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

AJ McCarron blasts Hugh Freeze over Auburn’s recruiting struggles, calling his excuses weak as Alabama continues to dominate ...

Amid his rise to stardom in the NFL, Patrick Mahomes made sure he didn’t forget his alma mater. His presence is still strong ...