Colorado's Deion Sanders wants a salary cap in college athletics as name, image and likeness deals continue to run rampant in the new era.

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying ...

And there’s another tiny group of two this season. In 2025, we have only two FBS independents, the lowest number of ...

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

A 5-star firecracker lit up Texas Tech’s Fourth of July. The post College Football Braces for August 1 Revenue Sharing — Are ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.