Apple is reportedly working on tweaking its iPhone operating system to allow European users to choose a third-party voice ...

Apple Intelligence has been a wreck since its first features rolled out last year, and a big new report from Bloomberg ’s ...

Apple is reportedly working on marketing Siri and Apple Intelligence separately, despite its efforts to build a more advanced voice assistant.

Apple revamps its AI strategy with a complete Siri overhaul, shifting from past missteps toward a more conversational and web ...

Apple is completely rebuilding Siri with LLMs from the ground up, addressing major setbacks in its 'Apple Intelligence' and generative AI efforts to better compete in the voice assistant market.

In a detailed new report on Apple’s AI initiatives, Bloomberg’s Mark Gurman reveals internal challenges, leadership conflicts ...

Built for Apple Intelligence” was the tag line that the company used to market the iPhone 16 series last year. But if Apple ...

Apple hired Google's AI chief in 2018 to boost its artificial intelligence efforts, but seven years later, it still lags ...

In a new, lengthy report regarding Apple’s AI strategy, Bloomberg’s Mark Gurman has detailed a number of strategic failures ...

Bloomberg published a pretty lengthy inside look at Artificial Intelligence at Apple, and why the world's most valuable ...

Much like Apple Siri's vaunted AI upgrade, it looks like Alexa Plus is delayed -- just more quietly. Here's what's happening.