Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. Discovery 正式宣布旗下串流平台 Max 将于今年夏天重新更名为 HBO Max ，恢复其 2020 年推出时的名称，仅两年前才从 HBO Max 改为 Max。此次更名是在 Max 于 2023 年去除「 HBO ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

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Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...