PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing ...

Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

Elon Musk is accusing brands such as Nestlé, Pinterest, Twitch and Shell of violating antitrust laws.

Amazon boosts media buy and adds WeTransfer to the mix The company intends to be the go-to advertising partner for marketers looking to achieve full-funnel goals.

Subscribe now for unlimited access! Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * Subscribe ...

Vividata breaks down ad influence across media platforms Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

Media partner Hatch64 also leveraged Meta and digital OOH channels.

Subscribe now for unlimited access! Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * Subscribe ...