PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing ...

Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign's media ...

At selected stops, fans have been able to take home exclusive promotional items and participated in a photo story that brings ...

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The organization's first-ever awareness campaign makes food insecurity visible by using a small shopping cart.

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Bell Media’s Astral division has launched a creative promotional stunt for HBO’s The Last of Us season two. This initiative ...