An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic.

The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.

Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.