Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search ...

The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will ...

Google’s AI Mode hides referrer data, making clicks invisible in Google Search Console and analytics platforms. Is this Not ...

Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.

Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and ...

Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities ...

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and ...

Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.