Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...