Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation.

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Let's do some ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...