Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Does adding "link in bio" to Instagram post captions hurt engagement? To find out, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages. An infographic (below) summarizes the ...

Standing out to the C-suite is vital, because the execs there hold much of the decision-making power in an organization. They are also the most frequently targeted audience in multichannel campaigns.

Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. The report was based on data from a ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...