Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

The Nestle-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the ...

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a sense of nostalgia, as if the viewer were flicking through a photo album ...

The Drum catches up with the Uncommon founder at D&AD, where he levels on why now is a perfectly good time to start an agency and how you might do so.

Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...

The holding company has purchased the ‘largest influencer marketing platform’ in the world, which holds a market share of 95% of creators worldwide.