Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

ANZ Bank, a financial services brand, launched the "We Do How" campaign in New Zealand to transform its brand perception and reconnect with customers amidst declining metrics and reputational ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

The WARC Awards seek campaigns that show the world how strategic thinking leads to effective impact for brands and business. The Global Grand Prix winners for 2025 were announced on 13 May, preceded ...

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Canlas: Correct. The more the marketers can tie it to the key KPIs that the broader C-Suite is measured on – from a finance standpoint, it's typically just three things: top line, bottom line and cash ...

It's difficult to stand out among celebrities and brand activations on the year's largest stage. So we needed to break through the noise and create a campaign with a culturally relevant theme that ...

We set long- and short-term metrics so that we can have a good pulse on knowing where we are. Particularly in our case, where we are on this trajectory of more long-term thinking and brand-building, ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

This article is part of a series of articles from the WARC Guide to making the case to the C-Suite. Read more We’ve now been running our ‘Where everything’s done proper’ campaign for eight years, and ...

Domex, a toilet cleaner brand, aimed to boost brand awareness and engagement in Kerala, India, through an innovative campaign that combined television and mobile gaming. The rapid growth of digital ...