Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...