In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media ...

Financial considerations have already affected Will Wade’s roster, while Duke is using the lessons of Cooper Flagg’s season ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional recruiting style is no longer the norm.

Colorado football has the huge task of replacing Travis Hunter. But Deion Sanders is energized to see Hunter's replacements ...

Deion Sanders stole the show at Big 12 Media Days in Frisco, Texas. He opened up on the status of the on-going QB battle at ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...