Big 12 Media Days opened the door for several coaches in the conference to voice their frustrations with the current state of ...

Deion Sanders might not wake up looking to spar with the media, but somehow, he always ends up in the ring. Returning to the spotlight — and the stage — after a bout with an undisclosed health issue, ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

The Texas Tech Red Raiders have made headlines this offseason with their work in the transfer portal and on the high school recruiting trail. Aided by an influ ...

And there’s another tiny group of two this season. In 2025, we have only two FBS independents, the lowest number of ...

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

A 5-star firecracker lit up Texas Tech’s Fourth of July. The post College Football Braces for August 1 Revenue Sharing — Are ...

Parity is part of what makes the Big 12 a fun conference, particularly in recent years. The Big 12 has seen four different champions in the last four seasons. T ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...